Have you ever wondered how much does logo design cost? What you should ask for or spend on a logo design and why one designer is much cheaper than the other? Today, we’re going to focus on the costs of logo design and the differences between the two options. The short answer is that it has to do with the size of your business. Whom you work with is also an essential factor. However, I want to give you a full cost breakdown before starting on this project.
Each designer has their pros and cons. Our goal is to show you a glimpse of the market of 2020.
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What are the proper logo design rates?
A logo design falls under the creative services many people offer. Therefore, it doesn’t have a specific price tag. If you buy your trademark through Fiverr, it can cost you as little as $5, while graphic professionals quickly can ask for more than thousands of dollars. You will surely notice the quality difference, though, and it’s like comparing Walmart to Chanel.
There are plenty of logo design service providers, hence the difference in prices.
The reason why there’s such a big difference depends on location. When you google for “professional logo design,” you may find offers for $5 from India. Indian Rupees have a different value than dollars so that they will earn a lot with just a few dollars. However, it’s always the question of how valid their “professional” status is.
Why is the Logo Design Price so High?
The design defines its worth and value. Think of it as a painting. The Mona Lisa is worth millions while your sisters’ masterpiece is worth pennies only.
What price tag you attach to a logo has to do with the risks you take. Since a trademark is the first visual element of your company that people see, it needs to be flawless. It’s not a 5-minute job that everyone can do. More time equals more money, so a professional logo design will cost more and take longer.
No one wants to spend too much on a trademark design. After all, it’s just a small image with added text, right? So, you went on to ask Google for the average price for logo design. Perhaps you even compared the most expensive options with the cheapest ones. Doing this helps you to paint a better picture of the costs that go into making a professional design.
Logo design services price
Most of the time, professionals don’t offer a “package deal” for a logo design. They do this because designing is very personal work, you can’t just handle the same price for every client if one requires more work than the other. Platforms like Fiverr and 99Designs may offer packages, but you need to check the reviews first before ordering, or you’ll end up with a crappy result.
However, when you google for “logo design costs,” there will be results of $200+, which is unnecessary. The theory behind this price is that professionals charge $100 an hour and can produce a design within two hours. Of course, it can be possible to do that, but if the work is any good is another thing…
There’s much work that goes into logo design. While the process may seem straightforward and simple, it’s not. The designing process requires more than just design skills. You also need to be able to think strategically, manage your projects, research, and design appropriately.
Before starting on the project, you need to research the required topic, explore all your options, sketch multiple designs, and apply all kinds of information. These processes all happen before you get to work on the final design.
Because of the reasons mentioned above, there is not one average price. If you find an “average,” that means that they treat their designs as a product rather than a wrong service. Logo design practices are timeless and need to go with current trends and news. Therefore, an average would depend on nothing more than a pure guess, and that doesn’t make any sense.
Scoping out potential designers
When you pick a designer, they need to ask you multiple questions and treat the transaction as if it were an interview. They need to know everything about your company, from competitors to your intended audience. This process can take much time.
Professional design agencies can take months to complete an order due to the interviews and research. Only after completing the initial meeting, you can get a suitable proposal for your logo design.
While a new logo design may cost a fortune, it’s not just a logo that you’ll receive. It’s all the other things too. You’ll be using your logo design on business cards, flyers, billboards, a storefront, etc. If you simply don’t have a lot to spend, you can look into other, cheaper options. Here are some of the choices you can choose from:
Logo makers are probably the most affordable design options you can pick. They are quick, versatile, and easy to make. However, the decoration options for your trademark are limited, offering you only generic images and fonts.
Another option is to hire a design intern or student. They will charge significantly less than a professional, but they also lack much experience. In either way, don’t choose design contests or so-called “free” logo designs. The chances are that you miss some small letters, raking up your fees instantly.
Hiring a senior graphic designer will provide you with a great result and won’t be too expensive either. For any business, a logo design can get from $1000 up to $10,000. To have the best possible results, hire a brand identity expert.
You can also opt for working with a small agency. The process will often be quicker, and you usually get more for your money. However, the price tag is higher, too, and is regularly $10,000+.
More prominent marketing agencies provide top-notch branding. Rather than just a company logo, you’ll receive much more than that. They can help you put yourself out there in the market, and will provide you with the needed materials. Again, the fee here is not small. However, if you can afford it, you’ll be guaranteed to get great results.
Design agencies are also a great way to help you create a trademark. They often perform competitor analysis and help you strategically position your brand. They will also look at your wishes from all angles, reducing the chances of failure immensely.
Which one should you hire?
It doesn’t matter if you are a startup or an established company; sometimes, it’s just right to change your design. However, you still need to pick the right designer for the job. To help you choose the right person/agency for you, you should ask yourself three questions:
- What’s the designer’s location?
- How established are they? Do they have good reviews or any reviews at all?
- What do they charge? Per project or hour?
Loose designers often charge less than agencies. So if your budget is tight, they may be a better option for you. Then, you need to choose between a brand identity designer and a brand identity expert. Both offer similar results, but with a different approach.
Eztuto Studio is a brand identity design company which helps their clients to gain incredible logo designs for a small fee. If you are looking for a professional but affordable designer, they are the ones for you.
However, before you hire any designer. There are three things you must understand:
- Understand what the price consists of. This understanding is especially important since it can prevent you from getting overcharged. It will also help you understand why some companies charge so much.
- Browse for quality work. Don’t instantly settle for the first designer you see. Take a look around instead and find someone that suits your style.
- Learn about your designer’s processes. How do they work? What do they expect from you? And when can you expect the final product?
Answering the above questions will help you get a better view of the whole process and will make it easier for you to understand the motives of the designer.
Logo Design Price Factors
When it comes to the price of a logo, two main factors play a role in how much does logo design cost:
- The designer
- The scope of the work
Within each element, three categories help to determine the amount.
The Designer
- Their reputation. When a designer is more experienced, the chances are that their rating is higher too.
- Location. A designer’s job is remote, but the prices vary per location. A designer from India will charge much less for the job than one from Sweden. This difference is mainly due to the different costs of living in those countries.
- The type of job. Some designers charge per hour while others charge per project. If you already know your project will take a long time, it may be in your benefit to choose a designer that works per project.
Job type
- Research dept. How much research on competitors do you want to have done? It does affect the price, but it will help you in your process towards a great logo design.
- Concepts and revisions. How many ideas do you want to see, and how many reviews do you expect? More alterations will give you a higher price, so it’s worth considering that beforehand.
- Deliverables. What do you want to see delivered as a project result? Some clients prefer to have a logo design only, and others want the full package. Discuss this with your designer before working on the project.
Famous logo facts you may not have known
In 1971, graphic design student Carolyn Davidson had gotten commissioned to design Nike’s “Swoosh” logo for just $35. One of the founders even said, “I don’t love it, but I think it will grow on me.”
While this is of course very cheap, there is also another extreme:
In 2001, BP wanted to recommission their “Green Shield” logo with the current one: a helios. They commissioned three groups: creative agency Landor Associates, advertising agency Ogilvy & Mather, and PR consultants Ogilvy PR. The total costs of the redesign were $4,6 million, and the launch costs were even $211 million.
What do you use your brand design for?
Brand design can have multiple purposes. The main one is that it represents the company and its personality. Other uses are to give a better view of the products/services, to help the marketing process, to be memorable, and to create an association.
A design often costs less than the launch if you already have an established company. When you’re just starting, however, you will find the costs to be far less than BP’s launching costs of a “meager” $211 million.
Before you start creating your logo design, make sure that it fits your companies personality and style as a redesign may not be very cheap. Now you know how much logo design costs and why it’s like that.
